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Pimp your Surly

Posted 9 May 2012 | Filed under City bikes, From the workshop

We think Russ of Path Less Pedaled‘s video skills are pretty great, so we asked him to help us tell the story of turning Amanda’s feral factory-built Surly Long Haul Trucker into the far foofier sort of city bike we ride ourselves:

What did we do, exactly? What didn’t we?

  • Replaced the front hub with a Shimano dynamo powering the super-bright LED lights wired fore and aft. These are Busch & Müller models Cyo and Toplight Line Plus. Modern hub dynamos and LED lighting are efficient and durable enough to leave on 24-7 without noticeable drag, and bright enough to add even daytime conspicuity.
  • Replaced the drop handlebars with North Road-ish town bars, this time from Linus, swept back and wide for a more upright ride, easier access to brakes and shifters, and great control.
  • Converted the bar-end shifters to thumb type, a Velo Orange widget.
  • Substituted classic slim four-finger brake levers from Tektro.
  • Added Ergon grips in fake cork, for comfort.
  • Swapped in a Brooks B17 Special saddle, antique brown, with copper-plate undercarriage and large hand-hammered rivets. Don’t hate it because it’s pretty: there’s nothing more comfortable, most of the time.
  • Swapped in supple, efficient Schwalbe Big Apple tires, 2″ width. These are among the lightest tires that won’t fall into streetcar rail tracks.
  • Mounted Velo Orange polished aluminum fenders, full coverage.
  • Added a double-leg kickstand, Pletscher.
  • Mounted a brass bell on one of the headset spacers, Crane.
  • Added front and rear racks from Soma and Racktime, respectively, for her existing Ortlieb panniers, together with top-mount baskets, including a Wald 139.
  • Switched to MKS Sylvan touring pedals with Power Grips for plain-shoe foot retention.

We didn’t remove the Surly decals. These bikes are worth this much intervention because they have great bones; it’s not their fault that most bikes in this country are still sold as “sport and leisure” goods rather than transportation, so they come stripped down. The total cost brings the bike into the range of one of our premium WorkCycles town bikes, which have similar functionality but are a) much heavier and heavier duty and b) near-zero maintenance. Given the magnitude of the changes undertaken, we had to remove relatively few original high-value parts, all of which will find good homes at one of Portland’s nonprofit bike rehabilitation and skill-building centers.

Amanda has returned wanting less front rack. We thought that might happen, given that the steering geometry isn’t ideal for large front loads borne high, but some things require trial. We’ll keep at it.

Amanda bought her Long Haul Trucker elsewhere, before we stocked many Surly bikes. She hadn’t ridden it much at all in the year she’d owned it, because she felt too stretched out on it, the saddle was torture, and it wasn’t equipped practically for her dark-rainy-trip-to-the-market needs. We did cut her a deal in exchange for appearing in this video, but normally we don’t charge anything for labor on component and accessory installation at time of purchase on bikes we sell.

Contest: redesign our sidewalk sign

Posted 7 May 2012 | Filed under Entrepreneurship

Our sidewalk sandwich board sign is getting old and ragged, so we’re holding a contest to design a new one. Submit your design on our Facebook page by May 15th for a chance to win a $500 gift card. We’ll give a “People’s Choice” award too, but if this is anything like our previous Nutcase Helmet Design contest, our pick will be the same! Just think, thousands of people a day will see your work! So get on the internets and tell your friends about our little contest and get those designs rolling in.

Our logo needs to be included in the design, but other than that, you have full artistic freedom. The main point of the sign is to show that we are open. You may or may not want to take our other signs into your design consideration.

The sign is two-sided. Each side measures 47″ tall x 31″ wide. We will be replacing the sign below with a borderless version like the one with the question mark. Your design must be submitted by midnight PDT on Monday May 14th to be eligible to win.

All designs submitted become the property of Clever Cycles, and will be viewable by anyone. We reserve the right to remove your submission for any reason. We reserve the right to use your design in additional printed or electronic forms. The gift card cannot be redeemed for cash, and expires one year after issue. The winner will be announced at 3pm PDT on Monday, May 21st via Facebook, so make sure you like Clever Cycles on Facebook, and tell your friends about your submission, so they can vote (like) your work.