September 22, 2016
We've written warmly about Magnic Lights a few times before. I've run them daily for years on my main ride as my only lights: I love them. They are the lightest and most efficient battery-free bicycle lighting system ever manufactured, and a great conversation starter among even vaguely geeky types.
Unfortunately, we've had a hard time selling them, and we ordered more than a few. Many of our better bikes are already equipped with brighter generator lighting. Maybe it's because we don't court a weight-conscious clientele? Another obstacle: a pannier on the left of a rear rack will block the light: almost all our bikes have racks! Meanwhile the internet/mail order side of things is fraught with long, long phone and email discussions that we just can't sustain at the modest return on each sale: see "conversation starter," above. We're tapping out, with regrets.
We have decided to clear our stock at $100 off the normal price. All new, current production: all sales final, no remote (phone or email) support. These are still more expensive than quite bright battery lights, but far less expensive than retrofitting a hub...Continue reading...
We rent Brompton folding bikes, and sometimes a few other kinds. Bikes come complete with lights, locks, fenders, ample luggage options, etc. Bells are mandatory, no exceptions.
Part of our purpose in offering rentals is to let prospective buyers try our unusual bikes over longer periods. If you buy a bike similar to your rental within a week of return, we refund up to a week's rental fee toward the purchase.
Expert mechanics service what we sell in our four-stand workshop, and also offer general tune-ups, repair, and consultation on all kinds of bicycles. Schedule online or call for an appointment.
We specialize in modern internal hub gearing, generator lighting, and modifications for greater comfort and utility.
We are Portland’s first and largest bicycle shop devoted entirely to bicycles as primary transportation, serving urban households like ours seeking to avoid dependence on cars with practical, stylish bikes for everyday use: not just “commuting” bikes, but family transport, cargo, and folding bikes, all equipped for comfort, safety, and reliability. We also sell street clothing and accessories that support a practical biking lifestyle in all seasons.
We are not motivated by the rising costs of motoring, ecological guilt, or a body-sculpting regimen. Bicycling is not a sacrifice or a statement. We ride instead of drive because it is pleasurable and convenient, simply the best way to get around Portland. We do not sell sporting goods or fitness equipment: fitness happens by riding your bike right past the gym in the course of your normal errands.
We opened in June 2007, after our two families became partners to help make Portland an even better place to live and work, slow down in, ride every day. In a town with 70 other bike shops, we expanded our family-friendly shop three times through the recession to 7000 square feet, and in 2012 were named Best Urban Bike Shop in the United States by Bicycle Retailer and Industry News.