BikePortland.org got the scoop:
[photo: unknown; Rodale]
Electra is a smart company. This is big. This is emphatically a bicycle for riding in plain clothes, around cities, in the course of normal life, in style, rain or shine, day and night. It has only incidental recreational value. It’s not a toy for youth or a way to keep seniors moving (though it can serve those functions too). Bikes like it have always been at the heart of the most functional cycling cultures (as opposed to subcultures). And for a long time, you couldn’t get similar in North America without importing at considerable expense, and you’d be on your own when it came to maintenance, accessorization, etc.
Perhaps James will have something to say.