We had to come up with a 50-word description of our business for some local directory. That was so helpful it hurt. This is what we came up with:

Clever Cycles serves families and businesses seeking to avoid dependence on cars with stylish, practical bicycles and accessories for everyday use. Dutch bakfietsen and city bikes, folding bikes, and our Stokemonkey electric assist for Xtracycles feature passenger and cargo capacity, plain-clothes comfort, all-weather readiness, and low maintenance.

Jonathan the Phenomenon at Bikeportland.org has an excellent photo set up.